Feb 16, 2022

First Pike: Many Musky/Muskie

The Catch: Pike and Musky Mania My 10 year old Nephew caught his first (and second) Musky recently. His Musky, also i...

Feb 9, 2022

Rust Belt Monikers: Slang for Anyone Living Near Several World Class Fisheries

This all begs the question: What is the best moniker for those of us who call the rust belt home? Are we ‘Industrial-Midwesterners,’ ‘Post-Industrialist-Ferriers,’ ‘Hopelessly-Dystopian,’ ‘Sprite-like-Reboundinites,’ or are we simply Rust Belters? Whatever your predilection, we have the economic erosion of the post industrial era in common. To that end, we should celebrate with a ‘tighten your belt and suspenders’ moniker of our own.

Feb 2, 2022

Niches get Britches: The Birth and Story of Custom RIFT™ Fishing Spoons

Niches get Britches. The reason HangryBrand exists, our original ‘Why,’ was the direct result of this passion for chasing Spring Brown Trout. Allow me to explain. In a world where it’s not uncommon to catch one (1), maybe two (2) Browns over the course of an eighth (8) hour outing, we needed to find a way to land more of what many consider to be the most challenging species of freshwater fish to catch. Enter stage left, the Custom RIFT™ (Rise Increment, Fall Tolerance) trolling spoon.

Jan 26, 2022

Student Loan Paradox for Entrepreneurs: A Case Study on Effectual Reasoning

“I don't want to sell anything, buy anything, or process anything as a career. I don't want to sell anything bought or processed, or buy anything sold or processed, or process anything sold, bought, or processed, or repair anything sold, bought, or processed. You know, as a career, I don't want to do that.”                                                                                              - Lloyd Dobler

Jan 19, 2022

New Product Innovations for 2022: The Hydrofoil™ Chatter Fishing Lure Tin Pack™

The HangryBrand 7-in-1 Tin Pack™ is the quintessential versatility lure re-envisioned: Pop, Pitch, Flip, or Flutter, it’s great for amateurs and experts alike. The oldest and most prolific fishing lure on the planet just had its first breakthrough in over 100 years! Make that several breakthroughs.

Jan 12, 2022

A Beginners Guide: Fishing Lures and Great Locations

The Spoon. This artificial bait is designed to be used and reused time and again. Nickel-plated and polished brass lures can be chariot-ed through the water for countless hours and inadvertently beat against rocks in an effort to either chuck and wind with your baitcaster or spinning reel; lopped in a river and fluttered under logjams; jigged while at anchor or drifting; or trolled along lake contours for beautiful, tasty, aquatically foraged for meals. Whether this beginners guide to fishing lures and locations has helped you catch just one more fish, or helped to completely reshape how you think about and approach the sport of fishing, then we have been successful in putting proverbial ink to paper.

Jan 7, 2022

'I Can’t Stop the Reeling': Quick tips on tackle, lures, and gear to use while fishing

“The Goddamn DNR” scoffs Harve Presnell’s character Albert Soady (The Movie Im’s talking bout is ‘Escanaba in da Moon...

Jan 6, 2022

Trophy Board Origins & Evolutions (Game Hanger & Cutting Board...)

Trophy Boards are much more than the sum of their parts. It’s not just an unexpected Duo and multifaceted tool, it’s a customizable blank canvas and a modern day visual artform for this or any generation to put their mark and self brand from the platform of a product they love and use all the time. The Trophy Board is every bit as much a social media Sounding Board as it is a tool for hunting and fishing!

Jan 4, 2022

7-in-1 Versatility Fishing Lure: Pop, Pitch, Flip, or Flutter

We also recommend always installing split-rings from the convex side (the back) of the lure. This reduces the likelihood that the paint or clear-coat will get scratched from the installation process.

Jan 3, 2022

Trophy Board Game Hangers, The 21st Century Gambrel: Hands Down a “Game Changer”

Long gone are the days of single-application gambrels laying rusted, piled in the corner of the garage. We can’t say for certain just how many multi-use, 21st century wildgame hanger/cutting boards you’ll need. What we can promise is this gift brings style and versatility to any deer camp. Welcome to the evolution in hunting and fishing products,

Dec 29, 2021

Fondue Recipe: A New Year's Eve Tradition

Fondue: We have fondue every New Year’s Eve. It has become our family tradition. We have a three course meal with cheese, broth, and ending with chocolate. Here is a recipe for our fondue feast.
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