best fishing lures

Mar 15, 2022

The Art and Science of Trolling: Flashers and Flutter Spoons

What flasher analysis tells us about fishing lures generally, and in particular, about the prowess of the trolling spoon is this. Trolling spoons, like flashers, are designed to attract fish. Trolling spoons, like flashers, are available in an assortment of color combinations and patterns. Trolling spoons, like flashers, come in various lengths, widths, cupping and contours that produce predictable, yet distinguishable movement from other trolling spoon designs. It makes perfect sense then, that a particular physical design, and therefore specific pattern of movement, for a particular trolling spoon would also result in different outcomes. Just as flashers do.

Dec 6, 2021

A Beginners Guide to Catching More Fish: Spoiler alert, one of these things is not like the others

It’s true that ‘fortune’ favors the prepared,’ and ‘we make our own luck,’ and ‘you’re saying I’ve got a chance.’ Would you like to know why? It’s because luck, chance, and fortune have less to do with probability than psychology.

Oct 11, 2021

A Fishing Lure Game of Throngs: Do the Damn Things Work

I can tell you that personally, when I pluck a product off a shelf or order it online, when I make a purchase I don’t care about the countless hours that went into the design; the countless dollars spent on research and development; the OEM logistics; or the dedicated product testing paradigms. What I do care about is this; that The Damn Thing Works. I bought it new so it better look new, and that it works. That’s the HangryBrand pledge: The products we sell, The Damn Things Work!
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