Vision

HangryBrand. Are you HangryBrand?

We eat with our hands and with our elbows on the table. We slurp and chew and crunch loudly. We eat fast and we talk with our mouths full. We laugh loudly with obnoxious, deep belly laughter. We rib and poke fun at each other. We're sarcastic and sometimes crass. We sob on occasion, and we love deeply.

But, we do all of these things together, as a family, around a family-sized table. We embrace each other and each other’s company with no phones or electronic distractions.

We listen and we share how the day now passed went. And we plan and prepare for the days yet to come.

The combination of the adjective 'Hungry' and the adverb 'Angry' yields what "proper" English calls too primitive sounding a verb, Hangry. Primitive, as in how we consider those ancestors who came before us. That although their environment was different, their brains were exactly the same as ours.

Primitive, as if our descendants 500 or 1,000, and certainly 10,000 years from now won't think that's exactly what we were. To that ironic end we embrace this notion of a primitive vernacular.

Furthermore, HangryBrand is that Hunger for a life lived with intention and excitement. HangryBrand, is that Anger, a fire in your belly for never having done it soon enough.

Adventure, newness, and nuance is life itself: That's what HangryBrand represents and always will.