how to catch more fish

Mar 23, 2022

The Ideal Fishing Program: Cogs of the Finely Tuned

The most ubiquitous lure. What is it? I'm willing to wager, even if you haven't done the research, and even if you are new to the sport, you know what it is. It’s the Spoon. Simple and elegant, it comes in all shapes and sizes; in casting, jigging, in trolling, and in flutter; in every color and pattern you've ever seen or can imagine.

Jan 12, 2022

A Beginners Guide: Fishing Lures and Great Locations

The Spoon. This artificial bait is designed to be used and reused time and again. Nickel-plated and polished brass lures can be chariot-ed through the water for countless hours and inadvertently beat against rocks in an effort to either chuck and wind with your baitcaster or spinning reel; lopped in a river and fluttered under logjams; jigged while at anchor or drifting; or trolled along lake contours for beautiful, tasty, aquatically foraged for meals. Whether this beginners guide to fishing lures and locations has helped you catch just one more fish, or helped to completely reshape how you think about and approach the sport of fishing, then we have been successful in putting proverbial ink to paper.

Dec 22, 2021

Rinse and Repeat: The Importance of Washing Your Fishing Lures

Suffice it to say that when we handle lures the oils on our hands create a chain of behavior reinforcement with every fish that is caught and released and every fish that is foul hooked and gets away unscathed.

Dec 6, 2021

A Beginners Guide to Catching More Fish: Spoiler alert, one of these things is not like the others

It’s true that ‘fortune’ favors the prepared,’ and ‘we make our own luck,’ and ‘you’re saying I’ve got a chance.’ Would you like to know why? It’s because luck, chance, and fortune have less to do with probability than psychology.
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