first brown trout lure

Feb 2, 2022

Niches get Britches: The Birth and Story of Custom RIFT™ Fishing Spoons

Niches get Britches. The reason HangryBrand exists, our original ‘Why,’ was the direct result of this passion for chasing Spring Brown Trout. Allow me to explain. In a world where it’s not uncommon to catch one (1), maybe two (2) Browns over the course of an eighth (8) hour outing, we needed to find a way to land more of what many consider to be the most challenging species of freshwater fish to catch. Enter stage left, the Custom RIFT™ (Rise Increment, Fall Tolerance) trolling spoon.
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