News

Mar 30, 2022

Father’s Day Tradition: Unique Father's Day Gifts

Shortly after moving to the Metro Detroit area I was introduced to a completely different kind of fishing; trolling with planer boards. The combination of the multi-line spread and success it more than often yields, left me fish smitten.

Mar 23, 2022

The Ideal Fishing Program: Cogs of the Finely Tuned

The most ubiquitous lure. What is it? I'm willing to wager, even if you haven't done the research, and even if you are new to the sport, you know what it is. It’s the Spoon. Simple and elegant, it comes in all shapes and sizes; in casting, jigging, in trolling, and in flutter; in every color and pattern you've ever seen or can imagine.

Mar 15, 2022

The Art and Science of Trolling: Flashers and Flutter Spoons

What flasher analysis tells us about fishing lures generally, and in particular, about the prowess of the trolling spoon is this. Trolling spoons, like flashers, are designed to attract fish. Trolling spoons, like flashers, are available in an assortment of color combinations and patterns. Trolling spoons, like flashers, come in various lengths, widths, cupping and contours that produce predictable, yet distinguishable movement from other trolling spoon designs. It makes perfect sense then, that a particular physical design, and therefore specific pattern of movement, for a particular trolling spoon would also result in different outcomes. Just as flashers do.

Mar 10, 2022

Allegory of a First Trout

My Grandmother Jane owned a farm where a small crick split the property and flowed out to Bear Creek. By eight (8) years old I already had my own vocation, cleaning barn stalls and bailing hay. It was during one of these summer weeks spent at the farm that my love and admiration for Trout fishing began. 

Mar 2, 2022

The Ideals, Not the Man, nor the Boulevard: “...Rugged Free Market [Rust Belt] Capitalism…” - MLK Jr

By the fall of 2021 our sales throughout the US and Canada had started to pick up to the point where revenue that wasn't being pumped back into purchasing raw materials and the like, could be used to buy a gently used trade show booth to be retro-fitted with our brand’s logo and colors. So that’s what we did. We scraped up enough money to put together a very clean looking expo presentation and pay the exhibitor fees and hotel room costs, and got to work.

Feb 23, 2022

An Exercise in Hard Water Fishing Expeditions

I’ve unintentionally fallen in rivers trying to cross at the end of November getting cute while chasing whitetails. I’ve accidentally tipped canoes in March when the banks were still full of snow and you have no choice but to finish the hour journey down stream to the next closest launch site. I’ve intentionally jumped through holes cut through 20 inches of ice in January and all in the name of charitable giving. The first thing that happens when submerged in waters...

Feb 16, 2022

First Pike: Many Musky/Muskie

The Catch: Pike and Musky Mania My 10 year old Nephew caught his first (and second) Musky recently. His Musky, also i...

Feb 9, 2022

Rust Belt Monikers: Slang for Anyone Living Near Several World Class Fisheries

This all begs the question: What is the best moniker for those of us who call the rust belt home? Are we ‘Industrial-Midwesterners,’ ‘Post-Industrialist-Ferriers,’ ‘Hopelessly-Dystopian,’ ‘Sprite-like-Reboundinites,’ or are we simply Rust Belters? Whatever your predilection, we have the economic erosion of the post industrial era in common. To that end, we should celebrate with a ‘tighten your belt and suspenders’ moniker of our own.

Feb 2, 2022

Niches get Britches: The Birth and Story of Custom RIFT™ Fishing Spoons

Niches get Britches. The reason HangryBrand exists, our original ‘Why,’ was the direct result of this passion for chasing Spring Brown Trout. Allow me to explain. In a world where it’s not uncommon to catch one (1), maybe two (2) Browns over the course of an eighth (8) hour outing, we needed to find a way to land more of what many consider to be the most challenging species of freshwater fish to catch. Enter stage left, the Custom RIFT™ (Rise Increment, Fall Tolerance) trolling spoon.

Jan 26, 2022

Student Loan Paradox for Entrepreneurs: A Case Study on Effectual Reasoning

“I don't want to sell anything, buy anything, or process anything as a career. I don't want to sell anything bought or processed, or buy anything sold or processed, or process anything sold, bought, or processed, or repair anything sold, bought, or processed. You know, as a career, I don't want to do that.”                                                                                              - Lloyd Dobler

Jan 19, 2022

New Product Innovations for 2022: The Hydrofoil™ Chatter Fishing Lure Tin Pack™

The HangryBrand 7-in-1 Tin Pack™ is the quintessential versatility lure re-envisioned: Pop, Pitch, Flip, or Flutter, it’s great for amateurs and experts alike. The oldest and most prolific fishing lure on the planet just had its first breakthrough in over 100 years! Make that several breakthroughs.

Jan 12, 2022

A Beginners Guide: Fishing Lures and Great Locations

The Spoon. This artificial bait is designed to be used and reused time and again. Nickel-plated and polished brass lures can be chariot-ed through the water for countless hours and inadvertently beat against rocks in an effort to either chuck and wind with your baitcaster or spinning reel; lopped in a river and fluttered under logjams; jigged while at anchor or drifting; or trolled along lake contours for beautiful, tasty, aquatically foraged for meals. Whether this beginners guide to fishing lures and locations has helped you catch just one more fish, or helped to completely reshape how you think about and approach the sport of fishing, then we have been successful in putting proverbial ink to paper.
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