Aug 23, 2021

UV Vision in Fish: Match the Ultra-Violet-Hatch (Article 1 of 2)

Many animals, including many fish, have Tetra-chromatic color vision. This means they have four, not three, primary color cones. Tetra-chromatic color vision, having four primary color cones, requires a combination of four primary colors within an object before the object is the color white (i.e. seen as being white). In other words, four primary colors comprise the color white, not three like with humans. Any clue what the forth color is? Hint: This article is about UV vision. 

Aug 9, 2021

Raspberry Carbon Trolling Spoon: New Michigan State Record Salmon caught on a spoon

what you’ll discover is that both HangryBrand and Moonshine have independently arrived at the same conclusion. This pattern orientation, our recognizable template (some have called it the striped pool ball look) attracts fish! Add colors based on your target species and voila you’re really getting dialed in.

Apr 19, 2021

Very Superstitious: Bananas Don’t Go, Snopes Got it Wrong Though

These rabid chiropterans, perilous rodents and treacherous spiders, coming out of the proverbial woodwork, would have been sure to elicit pejorative folklore. Shutterstock
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