Dec 22, 2021

Rinse and Repeat: The Importance of Washing Your Fishing Lures

Suffice it to say that when we handle lures the oils on our hands create a chain of behavior reinforcement with every fish that is caught and released and every fish that is foul hooked and gets away unscathed.

Dec 13, 2021

First King Salmon with HangryBrand Lures: 20 Years. 20 Months. 20 Minutes.

Captain said, “Hey, that hit on your lure.” What could I say but, ‘I know.’ What could I do but count my chickens before they even hatched and smile a Cheshire grin from ear to ear. Damn right it was a HangryBrand lure. You’re damn right.

Dec 6, 2021

A Beginners Guide to Catching More Fish: Spoiler alert, one of these things is not like the others

It’s true that ‘fortune’ favors the prepared,’ and ‘we make our own luck,’ and ‘you’re saying I’ve got a chance.’ Would you like to know why? It’s because luck, chance, and fortune have less to do with probability than psychology.
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