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Humans expel more pounds of Co2 emissions annually than rail, commercial aircraft, ships, heavy and light duty trucks, buses, passenger cars, and motorcycles combined!

By now a couple things should be pretty clear: 1.) The pressures of hunting can cause both acute and chronic stress in animals and will depend on the context of both the animal and the season/particular hunt that results in the harvest; 2.) The influence of long-term environmental stress on deer during the hunting season and the influence of short-term stress caused by the actual harvesting of the animal, those forces work in opposite directions. Seasonal, long-term chronic stress lowers ultimate pH of the meat while the act of harvesting the animal - the short-term acute stress of being culled - increases its ultimate pH...

This is accomplished by having a design with the center of lift aft of the center of gravity...Design, proportionality, mass, materials, all became critical components central to the hydrofoil design.

Yes, the old time black and white photos predominantly show deer strung across buck poles, noses to the sky. What was also true back in those days was everyone wore matching red flannel wool to deer camp and walked uphill in the snow both to and from school. Luckily for us those days are long gone. We get to wear badass camo. We get to use state of the art bows and rifles. And yes, we get to use fancy new Deer skinning hangers that double as extra large cutting boards to skin and quarter, then process the wild game

What Get's you out of bed in the morning? It's a simple question really. I'll give you my answer. My first thought is...

Psychology tells us that we’re all ‘heroes’ of our own stories, but what does it take to be the hero of someone else’...

Ground venison is a dense, rich, and creamy delight. Properly prepared, venison is a lean, high protein meat. Many wrongly argue that it’s so lean you need to add fat to it. Ground Venison, in any form, is filling, not fatty...

Shortly after moving to the Metro Detroit area I was introduced to a completely different kind of fishing; trolling with planer boards. The combination of the multi-line spread and success it more than often yields, left me fish smitten.

The most ubiquitous lure. What is it? I'm willing to wager, even if you haven't done the research, and even if you are new to the sport, you know what it is. It’s the Spoon. Simple and elegant, it comes in all shapes and sizes; in casting, jigging, in trolling, and in flutter; in every color and pattern you've ever seen or can imagine.

What flasher analysis tells us about fishing lures generally, and in particular, about the prowess of the trolling spoon is this. Trolling spoons, like flashers, are designed to attract fish. Trolling spoons, like flashers, are available in an assortment of color combinations and patterns. Trolling spoons, like flashers, come in various lengths, widths, cupping and contours that produce predictable, yet distinguishable movement from other trolling spoon designs. It makes perfect sense then, that a particular physical design, and therefore specific pattern of movement, for a particular trolling spoon would also result in different outcomes. Just as flashers do.

My Grandmother Jane owned a farm where a small crick split the property and flowed out to Bear Creek. By eight (8) years old I already had my own vocation, cleaning barn stalls and bailing hay. It was during one of these summer weeks spent at the farm that my love and admiration for Trout fishing began. 

By the fall of 2021 our sales throughout the US and Canada had started to pick up to the point where revenue that wasn't being pumped back into purchasing raw materials and the like, could be used to buy a gently used trade show booth to be retro-fitted with our brand’s logo and colors. So that’s what we did. We scraped up enough money to put together a very clean looking expo presentation and pay the exhibitor fees and hotel room costs, and got to work.